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In the past few years, we as a society have had seen experiences of numerous tragic sexual, racial, and other unusual events like harassment and discrimination among the workforce in almost all industries. Moreover, if we narrow in on the brewing industry, it has witnessed the same scenario. 

But you might ask: what differentiates the brewing industry from the rest? 

A potential difference is that they give people freedom of speech, and hold themselves accountable to hear their people’s voices. To further analyze and assess the situation, they take sensible actions to make changes for betterment. 

One significant thing to consider is that their purpose to bring a real change and follow a mission of betterment by fostering inclusivity and diversity in the industry is beyond the moral and legal obligations. Breweries are formed by people and it includes people , so if the industry won’t take care of its people, how will they survive and thrive? 

Betterment occurs step by step while some primary problems will remain at their places even if they try for 100 percent. The situations require patience so these problems can be managed gracefully over time. This industry is surely determined to make major changes in the system and at the mindset level. Facilitation and alignment of industry values with the behaviour towards their beloved community is a significant need today. 

The question is: What are reasons that the craft beer industry can become a paragon of diversity in other industries? 

Let’s have a look at the reasons: 

Reason 1: They Value Bringing People and Community Together 

Prior to other matters let’s have a glance at the industry values impersonated in their mission. 

Whether you are an individual or a company, if something is aligned with your values, it feels right. So for the brewing industry, it is the same. Everything feels right when it is aligned with your values.

And what is more remarkable is that it mostly occurs unconsciously. Yes, it happens whether it is an individual or a company, they will try their best to ensure that they mold themselves in the framework of values. The same goes for the industry level.

One common value among breweries is “Bringing People Together”; and this includes their staff, customers, partners, communities, and other stakeholders. 

Consequently, the inner desire to influence and innovate their culture to stick people together over a pint of beer comes from within. Their strategy of how they can leverage their potential for the sake of better working conditions for the brewery staff and all their community is admirable. 

Reason 2: They Are Practicing an Industry-wide Effort 

One bonus point about the craft beer industry is that it is not playing blame games on the third party for their shortcomings. Instead, they address it by creating complementary accountability and capacity in every business to play their role in securing diversity, equity and inclusion. 

To practice this industry wide effort, they are setting a distinguished example by indulging business owners to engage in their ambitions. Hence, to reach their goal in accessing diversity, equity and inclusion in their industry, they are working on launching an Industry & Nation-Wide Employee Survey with the assistance of Jalapeno Employee Engagement, Beer Diversity, and Crafted For All. 

Reason 3: They are practicing a data-driven and science-based strategy to make changes 

Before summarizing the conclusion, it is better to proceed with responsive solutions. The industry spends their resources in defining their problems with highest priority and then identifying forces to create a consequential positive impact. For this purpose, they leverage the science of psychology to accurately understand their people and requirements, together with technology to arrange it effectively, objectively, and efficiently nationwide. 

Reason 4: They Aim to Transform Data into Knowledge and Action 

A crucial step they aim to take that might differentiate them further from other industries is their strategy to ensure the data does not stay on the shelf . They are not looking to leave their people and business high and dry after raising awareness of the root problems. 

With diverse resources of experts united on training, negotiating, instructing, and counseling for both businesses, teams, and individuals , CCBA is ensuring that the industry is equipped to take steps towards bridging the gap between current and desired state. 

Reason 5: They ensure a prolonged commitment 

It is definitely not a one-time or one-year project for them. To indicate a sense of reliability and ensure a long term commitment , they are establishing the framework to continue evaluating and re-adjusting their approach towards achieving their ideal situation. It is not a one time project for them, it is a journey to transformation to bring radical, long lasting changes, hear people, deliver promises to see everyone associated, be themselves and feel safe at their workplaces 

Due to these 5 Reasons, we believe that the craft beer industry can be a paragon of diversity in other industries. Hopefully, their determination will bring change in the near future! 

Now What? Looking to help ? 

CCBA member breweries can take the first step today by registering to participate in the Canadian Craft Brewers Association Diversity Survey. To learn more about CCBA’s initiative and the survey, watch this video . The journey begins now!