Greetings 2023! I’m not usually one for horoscopes but reading what the stars said for the year ahead gave me pause for thought, “Professional partnerships and key connections will thrive this year.” That’s something I can get behind because collaboration is key to advancing our shared priorities.
This thought puts into focus the principles by which the Canadian Craft Brewers Association (CCBA) was formed; we are a national federation which backs the things that affect us all. In this federation, all members of our provinces’ craft beer associations are automatically CCBA members. This enables us to not only represent the interests of craft brewers from coast to coast to coast, but the entire ecosystem of goods and service providers and associated industries, like tourism and agriculture, who benefit from a healthy Canadian craft beer sector.
This creates a powerful and influential platform to deliver our key messages in Ottawa.
While we may not always agree 100% of the time, there is far more that unites us than divides us.
My goal (I guess you could call it a New Year’s resolution) is to continue to build those alliances, enhance communications, and work collaboratively with you, our key partners and stakeholders.
In doing so, it strengthens our ability to:
- Advocate for excise tax reform and give craft breweries a much-needed break
- Let more people know about our award-winning brews through the Canada Beer Cup
- Promote the Independent Craft Seal of Authenticity
- Work toward fair and reasonable labelling, traceability, drinking guidelines, and environmental stewardship requirements
- Advance Diversity, Equity and Inclusion (DEI) in our craft brewing industry
Together we are stronger. Our voices are louder. We will make a difference.
I want to thank every one of you for being part of our CCBA family.
If you have ideas or are looking to get more involved on a national level, reach out to me at 506-647-0674 or email@example.com. That’d help me both fulfill my horoscope and New Year’s resolution, don’t you think?
As always, I’m all ears, beers, and cheers!
Executive Director, Canadian Craft Brewers Association