Diversity, Equity & Inclusion

Inclusion & Anti-Discrimination Committee
The CCBA-AMBC Inclusion & Anti-Discrimination Committee was formed in 2019 to address the areas of Diversity, Equity and Inclusion in the Canadian Craft Beer Industry.
Committee Objectives:
1. Increasing representation of marginalized groups in craft beer
2. Reducing discrimination currently faced in the industry
3. Educating on how to do better and maintain progress
4. Craft beer as a catalyst for community inclusivity
What are we working on right now?
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DEI Change Agents Action Learning Community
- Twice monthly 1-hour online gatherings open to anyone who self-identifies as a ‘change agent’ in the industry
- Focus on reflection practice and supporting individuals who are doing the work in their sphere of influence
- A safe space for learning, supporting others and holding each other accountable for moving forward
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Educational Opportunities & Discussion Resources
- Third Thursdays – online learning sessions with guest speakers
- Beyond the Beer – Blog posts related to DEI and how to get past performative actions and create impact
-
Personal Values Workshops
- A 90-minute workshop (currently offered at no charge) designed to help leaders in the industry identify their core personal values and craft a personal value statement
- A valuable first step in undertaking the mindset change required to do DEI work as a leader and also important when trying to define or work with company values as an owner or leader
-
Jalapeño HR program: pilot project (minimum 4 months)
- Providing small breweries with the fundamental and necessary resources to establish a strong HR structure and foundation that they can grow on
- Includes membership in a community with the other participating breweries to support and learn from one another
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Benchmarking Survey
- In 2021, the CCBA in partnership with Jalapeno Employee Engagement conducted an industry-wide benchmarking survey to assess the state of diversity, equity and inclusion in the Canadian Craft Beer Industry.
- The key takeaways from this benchmarking survey serve as a guide for the committee’s priorities. The association intends to survey its members regularly in future years.
- 2021 Survey Results Debrief with Jalapeno Employee Engagement: watch the video
- Key Takeaways Summary Document – DEI Survey (EN)
Take Your Next Step
Canadian Diversity Consultant Ren Navarro: Beer Diversity
Phone: (416) 830-6516
Email: info@beer-diversity.com
Website: Beer-Diversity
Jalapeno HR Group Pilot Program
The CCBA Jalapeno Group HR Pilot Program is a way for breweries to access the benefits of HR services at an accessible rate. Benefits include:
- Community Resources
- Spicy Hotline Services (Two-Way)
- Mission, Vision, Value Generation
- 30 Min Bi-Weekly Spicy Champion Consultation
- Employment Lifecycle Check-Up along with report generation & recommendation
Change Agents Community
A safe space for learning, supporting others and holding each other accountable for moving forward

To help consumers identify authentic, independent craft beer, we’ve developed the Independent Craft Seal of Authenticity™. Learn more about this exciting new program.
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