What does it mean to drink a Canadian craft beer?
It means the beer you’re drinking was brewed locally, using traditional brewing methods and quality ingredients. It also means you’re enjoying the product of an independent Canadian business.
Where did your beer come from? Who made it? What’s in it?
These are all important questions worth asking, and the Independent Craft Seal is making its way onto cans and bottles to help consumers identify an authentic, independent Canadian craft beer.
The #ShowtheSeal (#MontreTonIndependance) campaign is running until August 2nd, with weekly chances to win a $100 giftcard to a CCBA member brewery of your choice. To participate, simply share a photo enjoying a beer that bears the Seal on Facebook, Instagram or Twitter, tagging @cdncraftbrewers and using #ShowtheSeal (or #MontreTonIndependance)
Winners will be drawn at random 12:00pm EDT every Monday and winners will be contacted via social media. The CCBA will never ask winners to provide financial information. Each unique post is considered an entry into the weekly draw.
Week 1 winner: @rickmccaskill
Week 2 winner: @westcoastales