The Canadian Craft Brewers Association

The Canadian Craft Brewers Association (CCBA) has announced that Christine Comeau is their new Executive Director.

L’Association des microbrasseries canadiennes (AMBC) a annoncé que Christine Comeau était sa nouvelle directrice générale.

Canada’s craft beer industry needs a break. We are vital to Canada’s economic recovery. That’s the story I tell. Our craft sector represents 60% of all industry jobs. Fifty-five percent of craft breweries are in rural communities. We contribute to tourism, agriculture, professional services, transportation, arts, culture, and population growth and retention. We help build strong communities where people want to live, work and play.

L’industrie canadienne des microbrasseries a besoin d’un répit. Nous sommes essentiels à la reprise économique du Canada. C’est l’histoire que je raconte. Notre secteur représente 60 % de tous les emplois de l’industrie. 55 % des microbrasseries se trouvent dans des communautés rurales. Nous contribuons au tourisme, à l’agriculture, aux services professionnels, aux transports, aux arts, à la culture ainsi qu’à la croissance et au maintien de la population. Nous aidons à construire des communautés fortes où les gens veulent vivre, travailler et se divertir.

Lorsque je pense aux fêtes de fin d’année, je reviens souvent à l’époque où j’étais plus jeune et je me souviens de certaines des leçons que j’ai apprises très tôt: “Tu as huit nuits de cadeaux au lieu d’une”, “Tu ne peux pas déranger tes amis du 24 au 26 décembre”, “Oui, on peut manger asiatique à Noël”, “Non, ne leur parle pas du Père Noël !”.

Brewers are not immune to the competition for labour occurring in Canada and beyond. With the growing demand for craft beer showing no signs of slowing and industry projections for continued growth, there will be an increasing demand on Canadian brewers to attract and retain good people.

Alors que nous entrons dans une nouvelle année d’événements, nous encourageons les organisateurs de festivals à prendre des mesures pour s’assurer que leurs événements sont sûrs pour les microbrasseries participantes et les participants. 

As we go into another year or events, we are encouraging festival organizers to take measures to ensure their events are safe for participating breweries and attendees. 

We sat down with LeBaron Meyers from #NotMe, an anonymous reporting app that allows real time reporting to gain insight on how services like theirs can be part of your event safety strategy. 

Beer festival season is upon us! 

Festivals and events can be an excellent marketing opportunity, as well as a chance to come together with our communities and neighboring craft breweries…not to mention, a ton of fun! 

While there’s plenty of benefit to come from attending your local craft beer festival, large groups of people fueled by alcohol can be a recipe for unsafe environments. As we get back to in-person events, many breweries are recognizing the importance of expecting a safety strategy from event organizers. 

Beer festival season is upon us! 

Festivals and events can be an excellent marketing opportunity, as well as a chance to come together with our communities and neighboring craft breweries…not to mention, a ton of fun! 

While there’s plenty of benefit to come from attending your local craft beer festival, large groups of people fueled by alcohol can be a recipe for unsafe environments. As we get back to in-person events, many breweries are recognizing the importance of expecting a safety strategy from event organizers.